For this editorial video, I was hired to shape the story for Interbrand, promoting their new UC Irvine facility. When we started, we were only provided a simple outline and several hours' worth of hospital b-roll footage. We spent a few weeks framing up the story to focus on differentiators when compared to other health facilities and showcasing the human story.​

 

I was responsible for maintaining strategic direction, creating the main video edit, and implementing all visual effects. Seeing big smiles from UC Irvine healthcare officials solidified our efforts with this project.