Role: Art Director, Motion Designer
I created several T-Mobile ads deployed across Facebook that promoted Marcus Lemonis workshops.
I took the core brand guidelines for visual direction and extrapolated layouts to fit the vertical format. In addition, I animated the chalkboard-style graphics to advance the visual analogy.
When it was all finished, it was exciting to see these ads pop up on Facebook during the marketing launch release – and I my eyes were relieved to no longer stare into fields of fuchsia.