I oversee and lead design teams, brand strategy development, and design integration for organizations. My background is in collaborating, developing and supporting creative professionals at all levels.
I excel at building strong alliances cross-functionally to share a cohesive vision.
Matt Grigoryan | Creative Leader
Advertising, Brand, and Product.
Here, There, Everywhere.
09.2022 - 09.2023
Creative Director, Global Corporate Marketing
Oversaw global creative and managed an internal design team consisting of art directors, graphic designers, and video professionals.
Created and oversaw a complete rebrand across design systems, brand guidelines, and creative output for all business verticals.
Developed creative strategy, roadmap of transformation initiatives, and empowered adoption of new design systems, libraries, templates, style guides, and processes to create a singular cohesive visual language across the entire organization.
Established and managed design processes and scopes, increased capabilities by streamlining resources, optimized timelines and budgets.
06.2018 - 08.2022
Design Director, Social Media Content
Established and maintained design principles including process, development, and execution across all creative needs.
Worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy, to create content for Apple's YouTube channel.
Executed visual and motion channel rebrand, engaged collaboration between internal and external stakeholders.
Oversaw creative and technical photoshoot needs, including visual strategy, brand guidelines considerations, and equipment specs.
Developed departmental best practices and mentored team members.
04.2017 - 06.2018
04.2014 - 06.2016
John McNeil Studio
Collaborated in the development of presentation collateral, provided art direction, and concept development in support of brand identity, live events, and digital campaigns.
Created on-brand interactive experiences with content and business developers.
Led creative rebrand of 360 websites and annual Expo conference collateral.
AR/VR concept development in support of brand identity, live events, and digital campaigns.
Oversaw art direction for large-screen, home audio, and IoT user experiences, including project management, for the Research & Development division of Samsung.
Led creative for a team of eight comprising designers and engineers.
Collaborated on product design of The Frame, Family Hub, and Samsung Smart TV’s main interface. Produced, directed, and oversaw VFX development of proof-of-concept videos.
Purchased required software, video, and lighting gear for internal studio needs.
07.2011 - 07.2012
Led motion design for the Xbox brand and partners, collaborating on product design with a team of designers, engineers, and QA.
Oversaw Art direction for the media room, console, and tablet markets, including the shipping of the 2012 holiday release of Hulu and YouTube modules.
Developed creative for private label OTTS design systems, including visual and motion.
11.2009 - 02.2011
Associate Creative Director
Oversaw creative development for a team of 15 artists, producers, and interns, led team building and the management of design workflows.
Led concept development for project launches and client presentations, working cross-functionally across the content, sales, and marketing teams.
Oversaw visual effects development for practical and green screen photo shoots.