Matt Grigoryan | Creative Director
Advertising, Brand, and Product.
06.2018 - present
Oversees art direction of content featuring Apple products and services, including concept development and design strategy. Established departmental
best practices and mentored junior designers.
Partnered with an agency to lead the visual and motion rebrand of AppleCare’s YouTube channel. Worked cross-functionally with internal and external stakeholders on the project to scope the functional design requirements, create design system elements, oversee progress, and track feedback. Regularly informed senior leadership regarding project updates.
05.2017 - 07.2018
John McNeil Studio
Collaborated in the development of presentation collateral, provided art direction, and AR/VR concept development in support of brand identity, live events, and digital campaigns utilizing storytelling, design, animation, and video production.
Interfaced with content and business developers to create on-brand experiences. Led the rebrand of a client’s 360 website and annual expo conference collateral, which was adopted throughout the company.
04.2001 - present
Founder & Creative Director
Provides concept development, art direction, visual and motion design for a variety of clients, including Autodesk, Google, Honda, Nvidia, Old Navy, and PayPal.
As a Creative Consultant for George P. Johnson Experience Marketing: Key team member who led experiential design of art installations for Dreamforce 2018, focusing on the Campground sector that spanned 40,000 square feet. Contributed to AR/VR concept development of digital and physical experience.
As a Creative Consultant at LG Electronics: Managed motion systems and integration design for cross-platform products in collaboration with a team of 50+ designers and developers. Prototype and proof of concept development for engineers. Designed preliminary motion specs for 2012 LG WebOS TV platform — 18 million units sold.
08.2016 - 01.2018
04.2014 - 06.2016
Oversaw art direction for large-screen, home audio, and IoT user experiences, including project management, for the Research & Development division of Samsung. Led creative for a team of eight comprising designers and engineers.
Helped design the following products: The Frame, Family Hub, and Samsung Smart TV’s main interface — 32 million units sold.
Produced, directed, and oversaw VFX development for concept video shoots. Purchased required software, video, and lighting gear for internal studio needs.
Oversaw strategic concept development, art direction, visual and motion design in support of brand awareness campaigns, live events, and digital campaigns. Led the interpretation of client vision and transformed it into on-brand visuals and videos.
Worked with a client company’s creative director to design signage, messaging, and promotional videos to promote Pure Storage conferences while aligning with the company’s brand standards. Contributed to the rebrand of VMWare’s website and annual expo conference collateral.
07.2011 - 07.2012
011.2009 - 02.2011
Oversaw motion design for the Xbox brand and partners, managing relationships between 10 designers, engineers, and QA. Oversaw art direction for the media room, console, and tablet markets, including the shipping of the 2012 holiday release of Hulu and YouTube modules — 1.4 million units sold.
Associate Creative Director
Oversaw a team of 15 artists, producers, and interns, leading team building and the management of creative workflows. Led concept development for project launches and client presentations, working cross-functionally across the content, sales, and marketing teams. Led visual effects oversight for practical and green screen photo shoots.
05.2008 - 05.2009
Motion Graphics Art Director
Led visual and motion direction for content partners, creating web, motion, and print collateral for investors and implementing creative briefs. Oversaw the interaction design of a proprietary TV platform in the pre-market stage.