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I oversee and lead design teams, brand strategy development, and design integration for organizations. My background is in collaborating, developing and supporting creative professionals at all levels.
I excel at building strong alliances cross-functionally to share a cohesive vision. 

Matt Grigoryan | Creative Leader


Advertising, Brand, and Product.


Here, There, Everywhere.

09.2022 - 09.2023


Creative Director, Global Corporate Marketing

Oversaw global creative and managed an internal design team consisting of art directors, graphic designers, and video professionals.

  • Created and oversaw a complete rebrand across design systems, brand guidelines, and creative output for all business verticals.

  • Developed creative strategy, roadmap of transformation initiatives, and empowered adoption of new design systems, libraries, templates, style guides, and processes to create a singular cohesive visual language across the entire organization.

  • Established and managed design processes and scopes, increased capabilities by streamlining resources, optimized timelines and budgets.

06.2018 - 08.2022


Design Director, Social Media Content

Established and maintained design principles including process, development, and execution across all creative needs.

  • Worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy, to create content for Apple's YouTube channel.

  • Executed visual and motion channel rebrand, engaged collaboration between internal and external stakeholders.

  • Oversaw creative and technical photoshoot needs, including visual strategy, brand guidelines considerations, and equipment specs.

  • Developed departmental best practices and mentored team members.

04.2017 - 06.2018

04.2014 - 06.2016

John McNeil Studio

Art Director

Collaborated in the development of presentation collateral, provided art direction, and concept development in support of brand identity, live events, and digital campaigns.

  • Created on-brand interactive experiences with content and business developers.

  • Led creative rebrand of 360 websites and annual Expo conference collateral.

  • AR/VR concept development in support of brand identity, live events, and digital campaigns.

Art Director

Oversaw art direction for large-screen, home audio, and IoT user experiences, including project management, for the Research & Development division of Samsung.

  • Led creative for a team of eight comprising designers and engineers. 

  • Collaborated on product design of The Frame, Family Hub, and Samsung Smart TV’s main interface. Produced, directed, and oversaw VFX development of proof-of-concept videos.

  • Purchased required software, video, and lighting gear for internal studio needs.

07.2011 - 07.2012


Art Director

Led motion design for the Xbox brand and partners, collaborating on product design with a team of designers, engineers, and QA.

  • Oversaw Art direction for the media room, console, and tablet markets, including the shipping of the 2012 holiday release of Hulu and YouTube modules.

  • Developed creative for private label OTTS design systems, including visual and motion.

11.2009 - 02.2011


Associate Creative Director

Oversaw creative development for a team of 15 artists, producers, and interns, led team building and the management of design workflows.

  • Led concept development for project launches and client presentations, working cross-functionally across the content, sales, and marketing teams.

  • Oversaw visual effects development for practical and green screen photo shoots.




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